Value is Paramount In Today’s Economy

By Kerry Goodwin, Puget Sound Director of Schools
Posted October 2, 2008

Discussion about the economy and where everything is going to “shake out” is everywhere. With this in mind, justifying every expense and ensuring the best value for every purchase becomes more and more important.

When the discussion turns to security, value becomes paramount.

In my experience, cheap security turns out to be the most expensive. Theses systems become the most expensive because they don’t always provide the appropriate level of security and service. Each intrusion system must be evaluated based on the initial costs, the ongoing maintenance and replacement costs, and the effectiveness of the system in preventing and stopping the criminal activities it is designed to protect against.

Sonitrol Pacific systems have proven over and over again that they are the best value in the industry. Our systems are designed, installed, monitored and serviced by security experts and come with no hidden costs. We tell you your entire investment up front.

Beau Bradley, the Founder and Owner of Sonitrol Pacific, best describes how looking at the overall picture of security expenses really defines value.

Why Sonitrol Pacific “Costs” Less
No one has ever bought a Sonitrol Pacific system because of “price”, but every Sonitrol Pacific client truly has a security system that “costs” the least. In this period where the mass marketers of low “price” – high “cost” one-size fits-all alarm systems bombard electronic and print media, give attention to the difference between “price” and “cost”.

Unseen Cost #1 – False Alarms
Sonitrol’s audio advantage enables us to give our clients the highest return for their security dollar, and the “cost” is just a fraction of any other alarm. Over sixty percent of our new business is replacing other burglar alarms because they “cost” too much. The number one “cost” of a conventional alarm is the high false alarm rate. This “cost” results from overtime wages, lost production from key employees who are called out in the middle of the night, false alarm fines, and slower police response due to lack of credibility.

Unseen Cost #2 – Slow or No Detection
The number two “cost” of a conventional burglar alarm is non-detection or late detection of an intrusion. Due to the inherent weaknesses in the detection equipment installed by other companies, this is almost given. Since these systems cannot detect the sounds made before actual entry, they rely on the possibility the burglar will go through contacted door or window. If the burglar doesn’t come through a contacted opening, our competitors’ alarms have to rely on motion detectors and other types of partial inside coverage. If the motion detector is not blocked and the burglar finally goes into a protected area, the alarm will finally go off. Time is crucial and this lost time is very “costly” to their clients.

Unseen Cost #3 – No Service
The number three “cost” is very simply a lack of service or low quality service. You would not believe how many times we hear ”the reason we’re calling you is that we have been trying to get a serviceman from our present alarm company out here for over a week or “I didnâ’t realize it, but our alarm is actually monitored back east and it took several minutes before the police were even dispatched”. Sonitrol Pacific’s Everett Operations Center and emergency service response eliminate these types of “costs”.

Sonitrol Pacific does not profess to be perfect, but we are substantially closer than anyone else in the industry. We are here to serve your every security need and keep your true “costs” for security as low as possible.

As you consider your security expenses, or re-evaluate where you are spending your hard to come by dollars, don’t let real security, protection that may save your very livelihood, be sacrificed. Instead, insure you are getting the best value for the dollar invested, both in protection and in service.